ProTalk: The Strategic Creative: Make Magic in Your Career, by Nakita Pope

You have a brand whether you are being strategic about it or not. Often we are so focused on branding our clients and their businesses that we don’t take the time to be strategic about our own. In this session, you will learn some key elements to building a personal or business brand as a creative. How you set goals, create a lane for yourself, tell your story, and build community makes you who you are. Whether you are an employee, freelancer, or business owner, having a brand that represents you authentically IS the magic, and it will give you the creative career of your dreams!

About Nakita

Nakita M. Pope is the Chief Chick and Principal Brand Strategist of Branding Chicks, a boutique branding agency in Atlanta, GA, with clients all over the United States. Branding Chicks specializes in brand strategy, development, consulting, and management for femme-owned businesses and femme-focused brands. She helps clients narrow their focus, gives their brands a voice, slingshot their confidence, and clarifies their message to resonate directly with their audiences. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 25 years, she has worked as a brand strategist, graphic designer, creative director, and brand manager, giving her experiences that inform how she works with her clients. Her passion for brand strategy also extends to her advertising strategy, branding, and design professorship at The Creative Circus for 13 years. In 2019 she also took on an additional role as their Diversity & Inclusion Advisor and, a year later, the Design Department Senior Advisor role. In 2020 she was named one of Graphic Design USA Magazine’s People to Watch.

Followed by SheTalk – an informal topical group chat

Learn more: themarkethergroup.com

Join us for an engaging conversation with renowned Conversational Leadership Strategist and Interactive Global Speaker Bev Handcock. Bev will delve into common hypothetical scenarios that women marketers face and demonstrate how we can navigate these challenges with empathy, open conversation, and trust-building techniques. Through practical examples and interactive discussions, attendees will gain valuable insights and actionable strategies to confidently and effectively lead as a marketing professional.

Key Takeaways:

1. How gender and racial biases create fear in the workplace
2. How to listen to your internal voice to uncover biases
3. How to reframe the fight, flight or freeze response into compassion and empathy
4. How to clear the way for ongoing two-way communication that builds trust

Presentation duration: 20 mins, followed by a Q&A session.

Take advantage of the opportunity to up your communication game!

About Bev: Bev Handcock is Conversational Leadership Strategist and Interactive Global Speaker. Bev has carved out a distinctive niche, unveiling the power of authentic, open dialogue that bridges worlds through conversations. As a South African, she believes there is a magical and wise truth in the language and practice of UBUNTU – a word that describes our humanity. Translated literally, it means, ‘I am because we are.’ Bev uses coaching, leadership, and conversational intelligence skills to catalyze conversational transformation in families, teams, organizations, nations, and the planet. There has never been a time when leaders must communicate with compassion and power. Bev has honed her craft to become a beacon of inspiration and a trusted communications coach for countless leaders and aspiring professionals worldwide.

Join MarketHER: themarkethergroup.com