Mentorship Matters

Mentorship Matters

Mentorship Matters

“After five years of product marketing in a vacuum, I wanted to get out of my box and meet other marketers. I wanted to learn about their challenges and how they overcame them. I joined the American Marketing Association-DC chapter’s six-month mentorship program. I was paired with a 40-something-year-old Association MarCom Director, Veronica Holmes Purvis, CAE.” – Natalie Thomas

A Mentorship Story: Veronica Purvis & Natalie Thomas

by Natalie Thomas

Veronica has a well-measured answer for everything. She is always encouraging but straightforward and honest. We met twice a month for an hour. Veronica is ambitious, but what impressed me most was how her drive is complimented by her kindness, generosity, poise, and confidence. She had high standards for making the best use of our time. Yet, her faith in me helped produce consistent progress. She listened attentively and worked with me to hone my personal career plan. We set goals and revamped my resume, LinkedIn page, and everything else mentors and proteges do. As busy as V was with her personal life and other professional pursuits, I had her absolute full attention for an hour every other week.

At the time of my virtual mentorship with Veronica, we were in the middle of the COVID-19 pandemic. Social isolation for a fairly gregarious person like myself certainly enhanced my enthusiasm to make the most of the experience. Some of us may have gone our whole lives without getting much of the encouragement we needed to reach for our dreams. You feel incredibly empowered when someone as admirable as Veronica expresses confidence in you. You can soar on the winds of that person’s belief in you.

There are moments in life when you know something incredible is happening. I know that not everyone can have as exhilarating of an experience with their professional coach or mentor as I did. Yet, I highly recommend building a personal board of advisors to help you see your blind spots, provide feedback and resources and build a genuine connection with like-minded professionals.

Veronica reminded me to follow my dreams.

A coffee meet-up at one of DC’s top afternoon tea spots, to commemorate the end of our six-month mentorship together.

A wish you the best card from Veronica.

An unsolicited glowing LinkedIn recommendation.

Meet Natalie

Meet Natalie



Immersed in the dynamic halls of the Rhode Island School of Design, Natalie Thomas embarked on a captivating journey fusing art, design, and the written word. From those origins, she wove a narrative of evolution, transforming into an artist, educator, and graphic designer. Yet, her restless spirit craved more, yearning for a place that resonated with her essence. A relentless seeker of challenges and a maestro of teamwork, Natalie’s heart quickened when she discovered the boundless realm of her inaugural graphic design/product marketing role – a world of limitless creative latitude that beckoned to her soul.

Over time, what began as a solo marketer in a small family owned business transformed into a powerhouse marketing team under her adept leadership. With a heart devoted to nurturing communities and dreams, and during the height of the COVID-19 pandemic Natalie embraced her calling as the founder of a haven for women marketers, The MarketHER Group.  During that time, Natalie also laid the cornerstone of her boutique marketing agency, We Heart Marketing.

But life isn’t all business. With the colorful strokes, Natalie has conjured equilibrium. Enchanted by the embrace of nature, she finds solace amidst family and friends, voyaging to uncharted horizons, or succumbing to the enchantment of the theater’s embrace.

Just like Natalie’s own chronicle, MarketHER isn’t a mere digital enclave; it’s the sanctuary where women’s voices resound, untamed, and candid. It’s a space where authenticity reigns, thoughts flow freely, guidance is bestowed willingly, and the call to rise to one’s commitments resounds with vigor. If the allure of genuine connection calls to you, join us.